TV News LIES

Monday, Sep 01st

Last update06:11:50 AM GMT

You are here News Health Does Sugar Kill? How the Sugar Industry Hid the Toxic Truth

Does Sugar Kill? How the Sugar Industry Hid the Toxic Truth

E-mail Print PDF

Sugar killsOn a brisk spring Tuesday in 1976, a pair of executives from the Sugar Association stepped up to the podium of a Chicago ballroom to  accept the Oscar of the public relations world, the  Silver Anvil  award for excellence in " the forging of public opinion. "

The trade group had recently pulled off one of the greatest turnarounds in PR history. For nearly a decade, the sugar industry had been buffeted by crisis after crisis as the media and the public soured on sugar and scientists began to view it as a likely cause of obesity, diabetes, and heart disease.

Industry ads claiming that eating sugar helped you lose weight had been  called out  by the Federal Trade Commission, and the Food and Drug Administration had  launched a review  of whether sugar was even safe to eat. Consumption had declined 12 percent in just two years, and producers could see where that trend might lead.

As John "JW" Tatem Jr. and Jack O'Connell Jr., the Sugar Association's president and director of public relations, posed that day with their trophies, their smiles only hinted at the coup they'd just pulled off.

Their winning campaign, crafted with the help of the prestigious public relations firm Carl Byoir & Associates, had been  prompted by a poll showing that consumers had come to see sugar as fattening, and that most doctors suspected it might exacerbate, if not cause, heart disease and diabetes. With an initial annual budget of nearly $800,000 ($3.4 million today) collected from the makers of Dixie Crystals, Domino, C&H, Great Western, and other sugar brands,

More...


Most Recent Related Stories...


Study: Novel heart failure drug shows big promise

NovartisA new study reports one of the biggest potential advances against heart failure in more than...

U.S. judge halts major part of Texas law restricting abortions

Texas abortion lawA U.S. judge struck down parts of a law seen as restricting abortions in Texas, saying...

Fracking Link to Birth Defects Probed in Early Research

Fracking linked to birth defectsThe first research into the effects of oil and gas development on babies born near wells...

Senegal confirms first case of Ebola

Ebola in SenegalThe first case of Ebola has been confirmed in Senegal, a major hub for West Africa’s...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!