Spokesperson Stan Bie said, "You know, television viewers who are tired of being spin-dizzied into psychosis, and weary of being carpet-bombed into oblivion by political ads this election season would do well to just turn the damn thing off."
Bie explained, "It's what that little red button on the remote is for, to give it -- and you -- a much-needed rest."
RIGHTNAAAOU (pronounced "RIGHT-NOW") is a privately held, mental health advocacy group. Its motto and message is: "Take Back Your Eyes -- Right Now!"
The non-profit association issues public service messages year-round, and in every media format, all of them urging television viewers to cut back on time spent glaring into the "Big Eye," as they call broadcast and cable television.
"Make no mistake -- these corporations are there not to entertain you, but to make an enormous profit, to divert attention from urgent matters, to make people forget, to sell you a bill of goods," says Bie.
While the agency strengthens warnings to viewers during political season, they admit this election cycle is very different from all previous years, and have started sounding their alarm bells much earlier, and much louder, than usual.
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