One of the big hits among the Super Bowl commercials was a Dodge truck spot that hardly showed the product or the company logo. Instead it showed nostalgic pictures of a bucolic American farm life while the late Paul Harvey laid on the platitudes like a 40 ton John Deere liquid manure wagon.
"...And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a Farmer". This speech was delivered by Harvey in 1978 at the behest of his Agri-business sponsors to a convention of high school students that belonged the FFA (Future Farmers). Few if any of the 1000 or so boys who were there that day, and would be now be about 50 years old, likely have farms.
Harvey, who was one of the most glib radio talkers ever, went on and on about what ridiculous hours farmers work, making it sound like they did it because it was the 'godly' thing to do, or the American way. The only reason they needed to literally work themselves to death was the extremely low prices the five dominant corporations enforced on the farmers.