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You are here News Politics Whistle-blower: Health care industry engaging in PR tactics

Whistle-blower: Health care industry engaging in PR tactics

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The former vice president of corporate communications at insurance giant Cigna, who left his post, says the industry is playing "dirty tricks" in an effort to manipulate public opinion.

"Words matter, and the insurance industry is a master at linguistics and using the hot words, buzzwords, buzz expressions that they know will get people upset," he told CNN Wednesday.

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