Everybody knows that most local TV newscasts kind of suck. On television, if it bleeds it leads, and if it's cheesy and trite it wins the night. Local news is a reliable source for late-night comedians—and The Simpsons has been lampooning it forever.
Yet despite all of the genre's shortcomings, local TV news still manages to reach 9 in 10 American adults, 46 percent of whom watch it "often." It may come as a surprise to you internet junkies, but broadcast television still serves as Americans' main source of news and information. Which is why it matters that hundreds of local TV news stations have been swept up in a massive new wave of media consolidation: It means that you, the viewer, are being fed an even more repetitive diet of dreck.
In terms of dollar value, more than 75 percent of the nearly 300 full-power local TV stations purchased last year were acquired by just three media giants. The largest, Sinclair Broadcasting, will reach almost 40 percent of the population if its latest purchases are approved by federal regulators. Sinclair's CEO has said he wants to keep snapping up stations until the company's market saturation hits 90 percent. (And that's not a typo.)
Now here's where things really get sketchy: Media conglomerates such as Sinclair have bought up multiple news stations in the same regions—in nearly half of America's 210 television markets, one company owns or manages at least two local stations, and a lot of these stations now run very similar or even completely identical newscasts, according to a new report from the Pew Research Center. One in four local stations relies entirely on shared content. (See chart at right.)
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