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You are here News Science The brain may not be fooled by sugar substitutes

The brain may not be fooled by sugar substitutes

As the palette of artificial sweeteners has grown and manufacturers have honed the skill with which they blend them to mimic sugar taste, debate has swirled around whether these sensory stand-ins really help people consume fewer calories and avoid weight gain.

New research adds another dimension to the uncertainty: It suggests that even when artificial sweeteners fool the taste buds, they still don't fool the ultimate arbiter of our appetites -- our subconscious brains.


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