With ad revenues falling, partly due to TiVo users recording programs and skipping through commercial breaks, Madison Avenue has recently shifted its emphasis to product placement within programming. A recent partnership between several FOX affiliates and McDonald's is getting a lot of attention.
For weeks, the same two McDonald's Iced Coffee cups have graced the bottom third of the screen on the FOX affiliate KVVU's morning news/lifestyle show. The anchors don't touch the cups, a good idea since they're fake.
The first time I met Al Jazeera’s Gaza team lead, Tamer Almisshal, was in July last...
