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You are here News Journalism & Media Rush Limbaugh may leave Cumulus Media

Rush Limbaugh may leave Cumulus Media

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Rush LimbaughAccording to the source, Limbaugh is considering the move because Cumulus CEO Lew Dickey has blamed the company's advertising losses on Limbaugh's controversial remarks about Sandra Fluke, the Georgetown law student. In Feb. 2012, Limbaugh referred to Fluke as "a slut" because she had called on congress to mandate insurance coverage of birth control. The subsequent controversy over those remarks resulted in a significant advertising boycott.

The true extent of Limbaugh's effect on Cumulus's advertising revenue is not known. In an August 2012 earnings call, Dickey said Cumulus's top three stations had lost $5.5 million, in part because of the boycott. In a March 2013 earnings call, Dickey said the company's talk radio side had "been challenged... due to some of the issues that happened a year ago." Nevertheless, Limbaugh remains the most highly rated talk radio host in the country.

Cumulus Media, which has a contract with Limbaugh through 2013, declined to comment for this report: "Cumulus owns the premier talk radio distribution platform in the United States and doesn't comment on negotiations with talent under contract," Davidson Goldin, a Cumulus spokesman, told POLITICO. Clear Channel, which distributes the Rush Limbaugh Program through its Premiere Radio division, also declined to comment.

The news of Limbaugh's possible departure comes one day ahead of Cumulus's Tuesday earnings call, at which Dickey Is once again likely to address the impact the Fluke controversy has had on advertising. The source close to the show described Dickey's remarks about advertising revenue as unjustified, and said such "criticism" of Limbaugh had resulted in the consideration to leave the company.

TVNL Comment:  It staggers the mind to think Limbaugh's program is at all popular.  What does that say about the mentality of the listening public?  Just asking....


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