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You are here News Journalism & Media 14 Propaganda Techniques Fox "News" Uses to Brainwash Americans

14 Propaganda Techniques Fox "News" Uses to Brainwash Americans

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FOX NewsThere is nothing more sacred to the maintenance of democracy than a free press. Access to comprehensive, accurate and quality information is essential to the manifestation of Socratic citizenship - the society characterized by a civically engaged, well-informed and socially invested populace.

Thus, to the degree that access to quality information is willfully or unintentionally obstructed, democracy itself is degraded. It is ironic that in the era of 24-hour cable news networks and "reality" programming, the news-to-fluff ratio and overall veracity of information has declined precipitously.

Take the fact Americans now spend on average about 50 hours a week using various forms of media, while at the same time cultural literacy levels hover just above the gutter. Not only does mainstream media now tolerate gross misrepresentations of fact and history by public figures (highlighted most recently by Sarah Palin's ludicrous depiction of Paul Revere's ride), but many media actually legitimize these displays.

Pause for a moment and ask yourself what it means that the world's largest, most profitable and most popular news channel passes off as fact every whim, impulse and outrageously incompetent analysis of its so-called reporters. How did we get here?

Take the enormous amount of misinformation that is taken for truth by Fox audiences: the belief that Saddam Hussein had weapons of mass destruction (WMD) and that he was in on 9/11, the belief that climate change isn't real and/or man-made, the belief that Barack Obama is Muslim and wasn't born in the United States, the insistence that all Arabs are Muslim and all Muslims are terrorists, the inexplicable perceptions that immigrants are both too lazy to work and are about to steal your job. All of these claims are demonstrably false, yet Fox News viewers will maintain their veracity with incredible zeal. Why? Is it simply that we have lost our respect for knowledge?

My curiosity about this question compelled me to sit down and document the most oft-used methods by which willful ignorance has been turned into dogma by Fox News and other propagandists disguised as media. The techniques I identify here also help to explain the simultaneously powerful identification the Fox media audience has with the network, as well as their ardent, reflexive defenses of it.

The good news is that the more conscious you are of these techniques, the less likely they are to work on you. The bad news is that those reading this article are probably the least in need in of it.


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