Mass media are media forms designed to reach the largest audience possible. They include television, movies, radio, newspapers, magazines, books, records, video games and the internet. Many studies have been conducted in the past century to measure the effects of mass media on the population in order to discover the best techniques to influence it. From those studies emerged the science of Communications, which is used in marketing, public relations and politics. Mass communication is a necessary tool the insure the functionality of a large democracy; it is also a necessary tool for a dictatorship. It all depends on its usage.
In the 1958 preface for A Brave New World, Aldous Huxley paints a rather grim portrait of society. He believes it is controlled by an “impersonal force”, a ruling elite, which manipulates the population using various methods.
His bleak outlook is not a simple hypothesis or a paranoid delusion. It is a documented fact, present in the world’s most important studies on mass media. Here are some of them:
Gene Shalit, the legendary film critic best known for his long run on NBC's "Today" show,...:max_bytes(150000):strip_icc():focal(999x0:1001x2)/kristen-welker-meet-the-press-091123-6-6e558db5019447e2908efbb4812ee1e9.jpg)
President Trump abruptly ended his interview with NBC News’s Kristen Welker on Friday, after the two...
Russian overnight strikes across Kharkiv region killed three people in Chuhuiv and injured at least 15...
The end of the 60 Minutes broadcast as we know it has sickened millions of longtime...
