TV News LIES

Tuesday, Feb 20th

Last update05:20:13 AM GMT

You are here News Health Global tobacco marketing campaign accused of targeting minors

Global tobacco marketing campaign accused of targeting minors

E-mail Print PDF

Tobacco marketing minorsA stylish young woman clad in tight maroon pants and a short leather jacket has her fellow up against a brick wall as they share a passionate kiss. The caption underneath the photo reads, “Maybe never fell in love.”

A musician laughs while she picks a guitar, holding a lit cigarette in the other hand. The caption reads, “Maybe never wrote a song.”

A third young person is airborne above the outstretched hands of fellow concertgoers, accompanied by the caption “No more maybe.”

Each advertisement ends with the command to “Be Marlboro,” and is part of an international marketing campaign that public health advocates say is targeted toward children and teenagers in 50 countries with the goal of hooking them on a lifelong and deadly habit.

On Wednesday, a group of those advocates, including the Campaign for Tobacco-Free Kids, Corporate Accountability International and the Alliance for the Control of Tobacco Use, released a report (PDF) detailing how the “Be Marlboro” blitz is designed specifically to appeal to minors and demanding that Philip Morris International immediately pull the advertisements. The report estimates, based on figures provided to investors, that the company spent at least $62 million on the campaign in 2012, the most recent figures available.

“The ‘Be Marlboro’ ads threaten the health of millions of youths,” Matthew Myers, the president of the Campaign for Tobacco-Free Kids, said in an interview with Al Jazeera. "Young, hip models, partying, thrill-seeking — it doesn’t take a rocket scientist to look at these ads and see that their primary impact will be on young people."

TVNL Comment:  There is NO other product that, if used as directed, will kill or seriously injure the person using it.  Why, then, are tobacco products allowed anywhere in the world?  Just asking....

More...


Most Recent Related Stories...


Florida shooting reopens CDC gun research debate

CDC gun research debate opened up after Florida shootings A mass shooting at a Florida high school that left 17 people dead has reopened a debate in Congress...

Flu gone in a day? Japanese maker touts new drug

Flu drugs from Japan may cure in one day A single-dose pill that can halt the flu virus within a day. That's what Japanese drug maker...

New blood, urine tests can determine autism in children

New tests to detect autism in childrenBritish researchers believe they have developed the first blood and urine tests that can confirm autism...

Koch-backed group fights paid sick leave laws as flu sweeps US

KOch backed group fights health leaveThis week marks 25 years since Bill Clinton signed the Family and Medical Leave Act, which...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!