TV News LIES

Thursday, Mar 28th

Last update06:49:59 AM GMT

You are here News Environment Lego To Scrap Shell Deal After Arctic Drilling Protests

Lego To Scrap Shell Deal After Arctic Drilling Protests

E-mail Print PDF

LEGODanish toy maker Lego said Thursday it won't renew a deal allowing Shell to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign protesting Arctic drilling.

Environmental activists Greenpeace launched in July a video showing an Arctic landscape with a Shell drilling platform made of Lego bricks covered in oil.

Lego CEO Joergen Vig Knudstorp said the protest "may have created misunderstandings among our stakeholders," adding the company didn't want to be embroiled in the environmental campaign.

The world's largest toy maker "should never have become part of Greenpeace's dispute with Shell," Vig Knudstorp said. He added Lego had urged Greenpeace to have a direct conversation with Shell.

Under the deal Lego signed with Shell in 2011, toy sets are distributed to customers filling up with minimum 30 liters (7.8 gallons) of gas. The privately owned company said it would continue to honor the contract with Shell until it expires. It did not say when that would be or provide financial details, but noted it was a long-term promotional agreement.

More...


Most Recent Related Stories...


In a boost for EVs, EPA finalizes strict new limits on tailpipe emissions

EPA sets new rules on car tailpipe emissions After nearly a year of frantic lobbying and debate, the EPA has finalized strict new rules...

Massachusetts town grapples with sea rise after sand barrier fails

Mass. town grapples with sea riseOn the border with New Hampshire and Massachusetts – about 35 miles north of Boston –...

The U.S. bans most common form of asbestos, after decades of pushback from industry

Asbestos banned in US The Environmental Protection Agency announced Monday that it is banning the most common form of asbestos,...

A Florida neighborhood says an old factory made them sick. Now developers want to kick up toxic soil

Florida residents in toxic areaKristen Burke and her husband, Harold, moved into their home in Russell Landing, a rural suburb...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!