TV News LIES

Thursday, Aug 27th

Last update02:35:44 AM GMT

You are here News Domestic (USA) Big retailer is watching you: stores seek to match online savvy

Big retailer is watching you: stores seek to match online savvy

E-mail Print PDF

Big BrotherThe next time you walk into a shop, consider this:

You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may check your age and gender while sensors pick up your body heat to help locate popular parts of the store.

Consumers have become used to players like Amazon closely following their shopping habits online, triggering targeted product recommendations, advertising and offers.

To counter the online threat, bricks and mortar retailers are playing catch-up, using increasingly sophisticated technology to improve staffing, layout and marketing.

Some people are less comfortable being watched in the offline world, prompting many in the business to promise to use only anonymised and aggregated data unless shoppers explicitly give their permission to be tracked.

But as retailers get more sophisticated and link the data they collect to loyalty card schemes, shoppers are starting to sign up to schemes that follow their movements in return for targeted discounts and apps that help them find products.

More...


Most Recent Related Stories...


Obama in New Orleans recalls 'natural disaster that became a manmade one'

Obama in New OrleansCalling hurricane Katrina a disaster “that laid bare a deeper tragedy,” President Barack Obama made his...

Same-sex couple cheers gay marriage ruling in Kentucky

same sex marriage ruling KentuckyApril Miller and Karen Roberts hugged as the news flashed across their television screen, and their...

Virginia will seek to prosecute officer who killed teenager

william chapmanA state prosecutor in Virginia will seek to prosecute a police officer who shot dead an...

Arizona severs ties with private prison operator over violent uprisings

Arizona prison reportArizona will fire the private operator running a state prison after three major uprisings that caused...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!