TV News LIES

Monday, Jun 26th

Last update05:20:13 AM GMT

You are here News Domestic (USA) Big retailer is watching you: stores seek to match online savvy

Big retailer is watching you: stores seek to match online savvy

E-mail Print PDF

Big BrotherThe next time you walk into a shop, consider this:

You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may check your age and gender while sensors pick up your body heat to help locate popular parts of the store.

Consumers have become used to players like Amazon closely following their shopping habits online, triggering targeted product recommendations, advertising and offers.

To counter the online threat, bricks and mortar retailers are playing catch-up, using increasingly sophisticated technology to improve staffing, layout and marketing.

Some people are less comfortable being watched in the offline world, prompting many in the business to promise to use only anonymised and aggregated data unless shoppers explicitly give their permission to be tracked.

But as retailers get more sophisticated and link the data they collect to loyalty card schemes, shoppers are starting to sign up to schemes that follow their movements in return for targeted discounts and apps that help them find products.

More...


Most Recent Related Stories...


Supreme Court Rules Religious School Can Use Taxpayer Funds For Playground

SC rules that churches can receive tax payer fundsThe U.S. Supreme Court ruled Monday that taxpayer-funded grants for playgrounds available to nonprofits under a...

Supreme Court will hear religious liberty challenge to gay weddings

wedding cake court case to be heard by SCOTUSThe Supreme Court agreed Monday to reopen the national debate over same-sex marriage.The court will hear...

Supreme Court upholds same-sex parents' birth certificate rights

Supreme Court rules for birth certificate righ to show same sex parentsThe Supreme Court on Monday struck down an Arkansas law that treated same-sex couples differently than...

Supreme Court To Take On Trump’s Travel Ban

Justices of the supreme courtThe Supreme Court has agreed to hear a case on President Donald Trump’s ban on visitors...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!