TV News LIES

Sunday, Sep 25th

Last update05:20:13 AM GMT

You are here News Domestic (USA) Big retailer is watching you: stores seek to match online savvy

Big retailer is watching you: stores seek to match online savvy

E-mail Print PDF

Big BrotherThe next time you walk into a shop, consider this:

You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may check your age and gender while sensors pick up your body heat to help locate popular parts of the store.

Consumers have become used to players like Amazon closely following their shopping habits online, triggering targeted product recommendations, advertising and offers.

To counter the online threat, bricks and mortar retailers are playing catch-up, using increasingly sophisticated technology to improve staffing, layout and marketing.

Some people are less comfortable being watched in the offline world, prompting many in the business to promise to use only anonymised and aggregated data unless shoppers explicitly give their permission to be tracked.

But as retailers get more sophisticated and link the data they collect to loyalty card schemes, shoppers are starting to sign up to schemes that follow their movements in return for targeted discounts and apps that help them find products.

More...


Most Recent Related Stories...


Suspect in custody after Burlington, Wash. mall shooting that left 5 dead

Washington suspect in custody A suspected gunman was found and taken into custody Saturday night at about 6:30 p.m. after...

Charlotte shooting: Police release video and photo evidence

Charlotte police videoVideos released Saturday by the Charlotte police department of the fatal encounter between Keith Scott and...

GA Cop ‘Made Up’ Story About Being Shot By Black Man

Georgia cop lied about being shotAn officer shot. A bullet stopped by body armor. A 10-day chase for an unidentified shooter.A...

Iowa expects more rain, braces for record flooding

Iowa floodingResidents of Cedar Rapids and other parts of Eastern Iowa spent Saturday reinforcing preparations for floodwaters...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!