TV News LIES

Friday, Oct 31st

Last update09:58:20 PM GMT

You are here News Domestic (USA) Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell

E-mail Print PDF

Stores tracking cell phonesLike dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones.

But when Nordstrom posted a sign telling customers it was tracking them, shoppers were unnerved.

“We did hear some complaints,” said Tara Darrow, a spokeswoman for the store. Nordstrom ended the experiment in May, she said, in part because of the comments.

Nordstrom’s experiment is part of a movement by retailers to gather data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps to learn information as varied as their sex, how many minutes they spend in the candy aisle and how long they look at merchandise before buying it.

More...


Most Recent Related Stories...


Pennsylvania 'survivalist' suspect captured after six weeks on the run

Eric FreinAuthorities in Pennsylvania say they have captured a man accused of killing one state trooper and...

GPS data at time of shooting should clear Baltimore man's conviction

Lamont DavisLamont Davis has a seemingly ironclad alibi for why he can’t have been the triggerman in...

Plane crashes into building at Kansas Mid-Continent Airport

kansas airport accidentA small plane has crashed at Wichita’s Mid-Continent Airport, sending up huge plumes of black smoke...

Pro Publica: The Red Cross’ Secret Disaster

Red Cross disastern 2012, two massive storms pounded the United States, leaving hundreds of thousands of people homeless,...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!