TV News LIES

Friday, Mar 06th

Last update07:25:56 AM GMT

You are here News Domestic (USA) Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell

E-mail Print PDF

Stores tracking cell phonesLike dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones.

But when Nordstrom posted a sign telling customers it was tracking them, shoppers were unnerved.

“We did hear some complaints,” said Tara Darrow, a spokeswoman for the store. Nordstrom ended the experiment in May, she said, in part because of the comments.

Nordstrom’s experiment is part of a movement by retailers to gather data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps to learn information as varied as their sex, how many minutes they spend in the candy aisle and how long they look at merchandise before buying it.

More...


Most Recent Related Stories...


Federal Rule To Extend Medical Leave To Same-Sex Spouses In All States

Medical leave extended to same sex couples in all statesLegally married spouses in same-sex couples soon will be able to take unpaid time off to...

DNA evidence clears Nevada woman who spent 30 years in prison

Nevada woman freed after 30 yearsProsecutors are dropping the case against a Nevada woman who spent more than 30 years in...

Ferguson judge behind aggressive fines policy owes $170,000 in unpaid taxes

Ronald BrockmeyerThe judge in Ferguson, Missouri, who is accused of fixing traffic tickets for himself and colleagues...

Obama, Selma to mark 50th anniversary of historic civil rights march

Selma march 1965President Barack Obama will deliver a speech at the iconic Edmund Pettus Bridge on Saturday to...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!