TV News LIES

Friday, May 29th

Last update06:01:07 AM GMT

You are here News Domestic (USA) Attention, Shoppers: Store Is Tracking Your Cell

Attention, Shoppers: Store Is Tracking Your Cell

E-mail Print PDF

Stores tracking cell phonesLike dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones.

But when Nordstrom posted a sign telling customers it was tracking them, shoppers were unnerved.

“We did hear some complaints,” said Tara Darrow, a spokeswoman for the store. Nordstrom ended the experiment in May, she said, in part because of the comments.

Nordstrom’s experiment is part of a movement by retailers to gather data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps to learn information as varied as their sex, how many minutes they spend in the candy aisle and how long they look at merchandise before buying it.

More...


Most Recent Related Stories...


Texas Handgun Open Carry Bill Clears Legislature

open hand gun carry lawTexas lawmakers on Friday approved carrying handguns openly on the streets of the nation's second most-populous...

American Express president suddenly dies on corporate plane

American ExpressAmerican Express said on Friday the company’s president, Ed Gilligan, died suddenly after falling ill while...

Idaho abortion restrictions are unconstitutional, appeals court rules

Idaho abortion laws unconstitutionalAn Idaho law that prohibits the abortion of fetuses at 20 weeks or more after fertilization...

Silk Road operator Ross Ulbricht to sentenced life in prison

Ross UlbrichtRoss Ulbricht, the man behind illegal online drug emporium Silk Road, was sentenced to life in...
 
America's # 1 Enemy
Tee Shirt
& Help Support TvNewsLIES.org!
TVNL Tee Shirt
 
TVNL TOTE BAG
Conserve our Planet
& Help Support TvNewsLIES.org!
 
Get your 9/11 & Media
Deception Dollars
& Help Support TvNewsLIES.org!
 
The Loaded Deck
The First & the Best!
The Media & Bush Admin Exposed!