For Donald Trump, real estate magnate, casino mogul and reality TV star, it's clear there's no such thing as bad publicity.
Even so, it's hard to imagine he will embrace Trump Revealed: An American Journey of Ambition, Ego, Money, and Power (Scribner, 347 pp., ***½ out of four stars), The Washington Post's dive into the Republican presidential nominee's life and business record.
Any voter who is not already devoted to Trump's cause will find plenty of reason to think long and hard about whether to support him after reading this book. It's crammed with court records, financial data, anecdotes and interviews about Trump's unscrupulous business practices, his liberal use of "truthful hyperbole" and false promises to make himself rich, usually at the expense of others.
Many of the revelations here are not new. Some of the nation's best investigative reporters have mucked through Trump's business record to write about his thousands of lawsuits, his string of unpaid bills and multiple business bankruptcies.