Comcast is fighting its way through a battle to acquire NBC and related assets (including MSNBC) without being deemed a monopoly (which they are, and should be barred from owning NBC). For a preview of how dangerous it is to have one corporation control access to the Internet and cable TV, have a look at their new joint venture: RightNetwork.

Check out the slick ads, the Kelsey Grammer intro, and please have a look at their debut reality series called "Running".

What isn't apparent at first blush becomes apparent while watching the promo. They call it a reality show, but it's really just a big teabagger campaign ad wrapped up in a half-hour broadcast and packaged for the web, mobile and cable broadcast.

They have a slick little "lookbook" you can download (PDF) for an overview of what they're about. [Updated 4/18: They pulled theirs down, but I had an archive version, which is now linked in its place] Nice piece of marketing literature. They're marketing themselves as the "anywhere, anytime" network for "engaged people".

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