America's largest tobacco companies must inform consumers that cigarettes were designed to increase addiction, but not that they lied to the public about the dangers of smoking, a federal appeals court ruled on Friday.
The ruling from the U.S. Court of Appeals for the District of Columbia Circuit is a partial win for cigarette makers in the long-running legal fight that began in the Clinton administration in 1999. In this latest round, the companies objected to running court-ordered advertisements that would have branded themselves as liars.
The ads would have begun with a preamble statement that the companies "deliberately deceived the American public." The ads stem from a 2006 court ruling ordering the companies to admit they had lied for decades about the dangers of smoking.
The companies called that statement overbroad and misleading. But government lawyers argued that the language was meant to provide context for the public.
The appeals court ruled that the language must focus on preventing future violations, not past misconduct. Writing for the three-judge panel, Judge David Tatel said the preamble language in the ads about past deception went beyond the remedies allowed under federal racketeering laws.